Capabilities

For nearly four decades, CRD Associates has worked on behalf of clients to advance their priorities in the nation’s capital. Whether it’s enacting legislation, influencing regulations, securing federal funding for important programs, driving public opinion,or building strategic partnerships, CRD Associates has the capabilities to deliver results.


Appropriations Advocacy

Appropriations bills are arguably the most arcane and complex facet of the legislative process. CRD Associates has a long and impressive record of appropriations successes. Our team is comprised of experts who have worked in the legislative and executive branches of government, understand the nuances of decision-making at the highest levels, and know what needs to be done to achieve funding goals.

Our experience covers a wide assortment of issues, from public health and education to defense, transportation and infrastructure. Our successes range in scope from changing national funding priorities to securing monies for community-based projects to saving programs from elimination in times of fiscal austerity. We also regularly secure report language to provide guidance to federal agencies about congressional priorities for their programs. 


Public Policy Advocacy

CRD Associates provides public policy advocacy services to clients across a variety of spheres, including health care, education, defense and transportation.  We develop and execute government relations strategies by identifying and prioritizing policy goals and designing strategies to achieve them.  We constantly monitor congressional, federal agency, and non-governmental stakeholder activities and actions relevant to our clients’ interests and prepare the materials and technical documents required to advance issues in Washington, D.C., including legislative language, floor statements, fact sheets, desk-side briefing documents, grassroots alerts, website and newsletter content. 

CRD Associates has the skills, expertise, and relationships to position our clients’ priorities before Congress, the federal agencies, and other relevant organizations. We are skilled at planning legislative briefings and coordinating meetings with members of Congress, top federal agency officials and other stakeholders.  We successfully plan and implement congressional and agency advocacy days for clients that range in scope and size—from a handful of targeted meetings with our clients’ executives and members of Congress, to Capitol Hill advocacy days involving hundreds of grassroots participants.

Administration/Regulatory Affairs

After legislation is enacted, the arduous and complex task of writing regulations falls to federal agencies. From the annually recurring regulations that implement Medicare payment policies to the massive rule-making effort to implement the Affordable Care Act, we are adept at reading technical regulations and identifying opportunities and challenges for our clients. There are many ways to shape federal regulations and rules, and CRD Associates has extensive experience with influencing top agency officials and regulators.

We at CRD Associates also are skilled at building and maintaining relationships with agency officials to protect and expand those regulations that are of high priority to our clients.


Strategic Planning

Our firm places a heavy emphasis on advance planning, since the best ideas can fail for lack of a cohesive, realistic and well-reasoned plan of action. We are well-versed in the intricacies of decision-making in Washington and the culture and management of organizations. This allows CRD Associates to assist its clients with strategic planning to maximize their government relations goals and enhance their organizational performance. In so doing, we work collaboratively with the client to define the issues, objectives and goals, set timelines for activities, and develop metrics for success

Brand Positioning

CRD Associates has the expertise and established relationships to help organizations and individuals raise their visibility in Washington and position themselves as trusted, knowledge-brokers for policymakers seeking assistance and expertise. CRD Associates works to enhance the brand of our clients through briefings and receptions and desk side briefings with agency and congressional staff. We assist our clients in the development and dissemination of timely and relevant policy papers. CRD Associates also facilitates partnerships with like-minded organizations to help our clients’ brand reach its full potential.


Association and Coalition Management

In Washington, a clear message voiced by many can make an issue more compelling to policymakers. A well-managed coalition can be a very effective tool in advancing multiple organizations’ shared policy priorities. For more than thirty years, CRD Associates has established and coordinated numerous coalitions to rally seemingly disparate organizations around common goals.

CRD Associates has significant experience in helping organizations strategically assess a coalition’s feasibility, defining the coalition’s policy objectives, developing the mission and governance structure, and identifying and recruiting allies. We apply our substantive expertise to develop policy positions; guide coalition members in crafting concise, compelling messages; and lead coalition members in executing advocacy strategies. We apply our administrative expertise to effectively manage coalition boards and committees; develop and implement member recruitment and retention strategies; and administer core operations, with existing capability for invoicing and filing tax returns and required lobbying reports.

CRD Associates currently manages several coalitions, ranging from the formal (e.g., incorporated non-profit with bylaws and governing board) to the ad hoc variety. Our coalitions range in size, scope, and membership—from those comprised of like-minded organizations with a singular, targeted priority, to those with multiple priorities and diverse stakeholders.

Public Communications

Whether your organization’s goal is to influence federal policy or legislation, garner positive attention for its good work, help your constituents, or maximize profit, a comprehensive public communications plan is critical. Developing a convincing message and executing a multi-faceted strategy to share it widely is integral to achieving your organization’s objectives and maximizing its impact.

+ Message Development

Developing a message that resonates is the first part of executing a comprehensive communications plan. What story does your organization want to tell, and to whom? What is the problem, and why is your organization’s solution credible and effective? How can we draw on stakeholders and outside validators? What data and evidence can we marshal to support our case? A comprehensive communications strategy starts with these basic questions.

CRD Associates can help develop a message that is simple, consistent, and persuasive; and one that resonates with the audiences you need to reach.

+ Media Relations and Media Training

Developing a relevant and persuasive message is just the first step. Without effective and strategic media engagement, even the most compelling narrative will get lost in the noise. Successful media relations strategy and execution means anticipating challenges and opportunities before they occur, and ensuring that your organization’s voice will be heard. That requires the knowledge and capability to work with journalists behind the scenes to shape coverage, place a strong quote in an upcoming news article, secure interview opportunities, and write op-ed columns that will get placed and move the needle.

CRD Associates can help identify opportunities, pitch stories that matter to your organization, respond to inquiries, shape media coverage, coach executives on best practices for interviews, write and place op-ed columns, and effectively articulate a positive message.

+ Crisis Communications

The credibility and reputation of your organization is paramount. In today’s lightning fast news cycle, unforeseen events - personnel, legal, financial, legislative, or completely external - can intrude on your organization’s ability to function. In the face of a public relations crisis, some organizations get caught flat-footed, lose the benefit of their well-earned reputation and credibility, and suffer sometimes irreparable damage. Others are prepared, aggressive, and competent, and therefore capable of weathering the glare of media. An effective crisis communications strategy mixes engagement and restraint to push a clear, consistent, and disciplined message, helping an organization withstand even the most intense scrutiny.

CRD Associates can help anticipate challenges before they occur, develop and execute a communications strategy that protects your organization’s reputation and credibility, and get your organization back to focusing on what it does best.

+ Speechwriting

Public speaking does not have to be a harrowing and dreadful experience. A well-constructed speech, combined with steady guidance on delivery and presentation, can help a speaker connect with an audience, articulate a convincing message, and improve your organization’s standing.

CRD Associates can help prepare speeches and other public statements that are engaging, accessible, compelling, personal, and maximize your organization’s impact.

+ Internal Communications

The greatest resource of any corporation, nonprofit, or advocacy group is its own constituents - the members, employees, and other individuals that comprise its universe. An essential part of any comprehensive communications strategy is internal - taking care to ensure the component parts of your organization buy in and help promote the organization’s broader goals.

CRD Associates can help craft newsletters and other internal communications that keep your constituents aware, engaged, and invested in your organization’s success.

+ Social Media

Gone are the days when the only impactful media were print newspapers and the evening broadcast news. In today’s world, two-thirds of Americans rely on social media outlets for at least some news consumption, including nearly 4 in 5 Americans under age 50. That is why communicating effectively requires an aggressive proactive and reactive social media strategy that is fully integrated with your organization’s broader policy and communications objectives.

CRD Associates can help conceive and execute a social media strategy that engages internal and external audiences and maximizes your organization’s reach.


Grants Monitoring and Writing

As the congressional appropriations process has changed, CRD Associates has bolstered its grants monitoring and writing capabilities.  Our team of professionals regularly monitors federal grant announcements to identify promising opportunities for clients. We also assist with writing grant applications.

Organizations seeking federal funding for projects often cannot afford to wait for grant opportunities to be posted; they also must proactively build relationships with Congress and agency program officers to highlight their successful program activities. CRD Associates can help clients build the relationships necessary to garner the resources.